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Showing 1 - 20 results of 188 for search 'STRATEGIC MARKETING FOR HOSPITALITY AND TOURISM', query time: 2.03s Refine Results
  1. 1
    Integration of strategic wellness and sustainable marketing to achieve competitive advantage in the Tourism Industry: An empirical study in a sample of Iraqi tourism agencies.
    Subjects: “...sustainable marketing...”
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    Article
  2. 2
    The role of fundamental analysis in determining the market value of hospitality, tourism and company shares.
    Subjects: “...fundamental analysis ، long-term investment، strategic investors ، shares ، gross domestic product...”
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    Article
  3. 3
    The mediating effect of strategic thinking between strategic leadership and tourism marketing
    Subjects: “...tourism marketing...”
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    Article
  4. 4
    Analysis of the political and legal environment in the context of the strategic planning in tourism and hospitality sector
    by Maria Teresa Fernández Alles
    Published 2011-11-01
    “..., tourism companies are forced to devise marketing strategies and implement strategic plans. Well...”
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    Article
  5. 5
    The mediation effect of strategic foresight between leadership behavior and tourism marketing strategy.
    “...African Journal of Hospitality, Tourism and Leisure...”
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    Article
  6. 6
    Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry
    by Hahm, Sung-Pil
    Published 2014
    Subjects: “...Hospitality...”
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  7. 7
    The strategic marketing analysis of Moses Mabhida stadium as a major tourism destination in KwazuluNatal: an action research,
    Subjects: “...Tourism...”
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    Article
  8. 8
    Tourism planning and competitiveness in Ecuador.
    Subjects: “...Tourism...”
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    Article
  9. 9
    The Potential of Medical Tourist\'s attraction in Hospitals (A Case Study of a Military Hospitals in Tehran)
    Subjects: “...tourism marketing...”
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    Article
  10. 10
    Impact of strategic scenario planning on marketing competitive strategies: An applied study in tourism service in social media
    “...African Journal of Hospitality, Tourism and Leisure...”
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    Article
  11. 11
    Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa
    by Fatoki Olawale
    Published 2019-01-01
    Subjects: “...green marketing orientation...”
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    Article
  12. 12
    Residents‟ awareness and support of tourism In Mahikeng, South Africa.
    by A. M. Litheko, M. Potgieter
    Published 2016-02-01
    Subjects: “...Strategic management...”
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    Article
  13. 13
    The effect of strategic re-engineering and Six Sigma techniques on strategic competitiveness in the tourism industry.
    “...African Journal of Hospitality, Tourism and Leisure...”
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    Article
  14. 14
    Branding culture: the missing link between top level managers and general employees in Zimbabwe’s small to medium tourism enterprises.
    by Dr Farai Chigora, Dr. Emmanuel Mutambara
    Published 2019-08-01
    Subjects: “...strategic marketing...”
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    Article
  15. 15
    Strategic Directions of Tourism Industry Development in the Digital Economy
    by I. Z. Chkhotua
    Published 2021-06-01
    Subjects: “...strategy of the tourism industry...”
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    Article
  16. 16
    The Implementation of Strategic Management in Greek Hospitality Businesses in Times of Crisis
    by Sotirios Varelas, Nikolaos Apostolopoulos
    Published 2020-09-01
    Subjects: “...strategic management...”
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    Article
  17. 17
    Segmentation of Inbound Medical Tourism Market of Iran based on Psychological Variables (Case Study: Selected hospitals in Tehran)
    Subjects: “...medical tourism market segmentation market clustering motivation destination image...”
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    Article
  18. 18
    Developing International Migrant Labors Pattern: The Case of Tourism and Hospitality Industry
    by Nurhazani Mohd Shariff, Azlan Zainol Abidin
    Published 2017-03-01
    Subjects: “...tourism and hospitality industry...”
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    Article
  19. 19
    Strategic Factors for Building Brand Equity: Jordan Medical Tourism
    by Fayez Bassam Shriedeh
    Published 2019-06-01
    Subjects: “...Service Quality, Brand Equity, Medical Tourism, Jordan...”
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    Article
  20. 20
    Graduate Institute of Recreation, Tourism and Hospitality Management, National Chiayi University
    by Hsueh-Chuan Teng, 鄧雪娟
    Published 2004
    “... to measure the performance of strategic marketing planning of a leisure farm by Ansoff matrix, and explore...”
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